Few visionary exec from Hollywood and Madison are preparing to launch an YouTube style broadband video sites especially dedicated new and classic TV commercials. The site, which is named as adTV will be online by mid-January 2007. Could it be adTV.com? this domain has been parked since last year(2005), which looks like a UK company site though, and I didn’t got any response when i email the address provided on the site.

Initially the site will start with 3,000 ads collection from past till present. User will have options to search ad by theme, keywords, company name etc. In addition to ads they will have access to watch programs related to ads. All the video’s will come from advertisers not by the user (so we can’t call it user generated content). Only user interaction would be voting on ads (videos) and commenting, there was no sign of sharing the ads (so far).

Question is how effective this can be? Probably more effective then TV ads. Advertisement became part of our daily life, when we open e-mail we see ads, when we browse site we see ads, when we chat we see ads, when we watch music video we see ads so it won’t hurt if we see a site full of ads. Sometimes its more like a fun to watch different countries ads. Lets see what sore for adTV in future.