Posts Tagged ‘Advertising’

Paid tweets business models, beware!

May 26th, 2010 Featured, Information Technology No Comments
Twitter, the 140 character trend we all love. We might miss or get tardy at work but never miss a tweet J . For the reason of user love and popularity, advertiser’s loves it too, to hook up into the stream. There have been numerous companies, startup grown up recently around Twitter’s timeline. Third-party paid Tweets was making money without even have to share a dime with Twitter, unlike any other Social platforms. Many of these third party company’s business model relies on Twitter API for brokers ads and places them in users’ Twitter streams. Most probably the time for these free riding business is about to come to an end, well not necessarily (if they change their business model)! Twitter has its own advertising system called Promoted Tweets, which launched about a month ago. It shares about half of the revenue with developers. Now the news break out that Twitter is banning third-party advertisements on its site in a move to control the monetization. Official statement for this move is, to protect the relevance and integrity of the platform. But we all know what the real reason- It’s the Green baby! As our primary concern is the long-term health…
Read more →

Google declassifies revenue share for Adsense

May 24th, 2010 Information Technology No Comments
Google Adsense need very little or no introduction at all to most of the web savvy peoples out .there. Why? Cause Google Adsense is one of the most successful advertising networks on web. But funny thing is regardless of overwhelming popularity among web publishers; it’s always been a mystery to Adsense Publishers that how much share does Google keep out of the total revenue generated by their Websites. Needless to say there is quite a bit of conspiracy theories build up around it as well. Well today (May 24th, 2010) Google finally axed these conspiracy theories by revealing this ’secret’ that It had kept since the launch of Adsense. According to Google Adsense shares 68% revenue with the publishers of Adsense for content ads, and 51% revenue for the Adsense for search program. This means Google keeps 32 cents out of every dime ($1) you earn through your Adsense. Well that’s not much isn’t it? I no see evil in there, well it’s just me. The remaining portion that we keep reflects Google’s costs for our continued investment in Adsense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads….
Read more →

AdSense for Games-what could be next?

October 8th, 2008 Web No Comments
Those who were making some handsome cash with AdSense referral, bad news for them is AdSense Referrals were retired at the end of August 2008. But while closing down one Goggle did open up to new dimension to publishers by starting to offer AdSense for feed. But hey there is more, Google just announced a public beta for AdSense for Games. Yes that’s right beta users of AdSense can display video ads, image ads, or text ads within online games to earn revenue. They’ll be able to show these ads in placements they define, such as interstitial frames before a game, after a level change, or when a game is over.  Sweet isn’t it? Hold on before you get carried away! In order to be eligible for beta testing "AdSense for games"-you must have 500,000 game plays/day and 80% of your traffic must be from the US and/or the UK. So now you know why heavy weight publishers like Konami, grab.com, Archade Town, HeavyGames and others are on board. This can be considered as a turning point to both Game advertising as well as for any Flash based RIA (Rich Internet Application) advertising. Reason: Practically this is the first time…
Read more →