Advertising is one of the enormous businesses in this century. Organizations are constantly seeking for new ways to reach consumers and some are turning to new technology to make their brands stand out from the rest. You can say a race beyond any race.

Last year, over $6.3 billion was spent on posters, neon lights and other out-of-home advertising in the US alone. Forget about other advertising form, if you count those it might cross half a trillion, well much bigger than lots of countries entire budget.

Advertisers will jump at the chance of looking appealing, and getting more response for their green, wherever their ads may be. If you believe some agencies anything that is currently paper and paste is going to become video, shortly trust me. This not only gives the advantage of looking flashier, but you can change the advertisement to anything you like, anytime you like. All of a sudden advertising campaigns do not last even a whole week, they last few seconds. More new, snazzier, more clients: P. In the subway station of the future video rules. Messages will follow you up the escalators on LCD screens; they will even be projected onto the wall as you piss in mall’s men’s room.

That so-called ‘”day parting” is a real money maker for media owners. For the first time, out-of-home advertisers can fine-tune their messages to the audience in that part of the specific time of the day & night. A fast food chain can advertise either breakfast, lunch, or dinner. A newspaper may only want to advertise in the morning or evening (if they have evening edition), a bar or night club only in the evening. Advertising agencies can sell their precious real-estate to more than one advertiser at the same time.

Some ad agencies are trying to be even more specific in whom they target, means targeted advertising (similar we saw in the web in contextual advertising), but more specific. Using a camera and facial recognition software, there are technologies that can not only detect a face looking straight at it, but also whether it is male or female, and change the ad accordingly. N.B A women wearing a mans clothing, and cut hair like man wont be recognize as a women, same goes with the man acting as a women.:P

Possibly more important than grabbing our notice than keeping it and that is where advertisers have started to use the dreaded “I” word – interactivity. Interactive advertisements have started to appear at bus shelters, where people have time to wait around and interact with them, as you seen the touch screen consoles in malls, station.

Or even the advertisement you notice in the futuristic movie like “Minority Report”.

Are advertisers ready for the new technology or better say new century? Maybe yes or maybe not, because we see so many advertisement in our daily life that our parents didn’t say even 5% of that in their whole life time. So we practically unnoticed most advertisement, so if the future advertisement fail to create an impact in our mind, it wont work.

Now a days we see advertisement everywhere, especially sports, the sportsman’s cloths front, back everywhere there is advertisement, who knows when they will start to put advertisement on their underwear’s . so advertisers should consider using technology but not going beyond certain point.