Google Adsense need very little or no introduction at all to most of the web savvy peoples out .there. Why? Cause Google Adsense is one of the most successful advertising networks on web. But funny thing is regardless of overwhelming popularity among web publishers; it’s always been a mystery to Adsense Publishers that how much share does Google keep out of the total revenue generated by their Websites. Needless to say there is quite a bit of conspiracy theories build up around it as well.
Well today (May 24th, 2010) Google finally axed these conspiracy theories by revealing this ’secret’ that It had kept since the launch of Adsense. According to Google Adsense shares 68% revenue with the publishers of Adsense for content ads, and 51% revenue for the Adsense for search program. This means Google keeps 32 cents out of every dime ($1) you earn through your Adsense. Well that’s not much isn’t it? I no see evil in there, well it’s just me.
The remaining portion that we keep reflects Google’s costs for our continued investment in Adsense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our Adsense partner sites. Since launching Adsense for content in 2003, this revenue share has never changed.
Hmm! Fair enough at least making some transparency in the program compare to most of its competitors. This transparency makes Adsense an upper hand. Google Adsense has not revealed revenue sharing information about other products, such as Adsense for feeds. Well probably soon enough, all will be revealed!
Major ad serving networks are always at the center of argument, regarding their transparency of stats. Adsense is the first major Ad network to come out clean, now we like to see other major networks to follow suite this.
There are some catches as well. The splits don’t apply to all of the Adsense products Google offers (games, for instance, aren’t included). They don’t apply to big publishers, who get to negotiate their own terms with Google . And Google isn’t promising to maintain the splits indefinitely.
What Google revels today isn’t a whole lot, but at least it’s a start. Now who else want to come out clean next 
Yahoo? Microsoft?
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